Named after the fragrant jasmine flower, Bowl of Jasmine® Jasmine Rice is long-grain rice valued for its delicate floral aroma and silky, soft texture. Thai Jasmine Rice or Thai Hom Mali as its known in Thailand, features a delicious nutty taste that perfectly complements the traditional flavours of Thai and other South-East Asian cuisine.

The visuals are inspired by the rice paddy fields, while the hues are reminiscent of the Thai national flag. The brand’s identity is further invigorated with a new illustrated trademark coupled with a modern yet timeless packaging.​​​​​​​

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