BOWL OF JASMINE
Named after the fragrant jasmine flower, Bowl of Jasmine® Jasmine Rice is long-grain rice valued for its delicate floral aroma and silky, soft texture. Thai Jasmine Rice or Thai Hom Mali as it's known in Thailand, features a delicious nutty taste that perfectly complements the traditional flavours of Thai and other Southeast Asian cuisine.
THE CONCEPT
The visuals are inspired by the rice paddy fields, while the hues are reminiscent of the Thai national flag. The brand’s identity is further invigorated with a new illustrated trademark coupled with modern yet timeless packaging.
