Vailo Insurance is re-imagining the way brokers, companies and individuals alike prepare for the only constant in life: change. Vailo wanted to reflect this ideology in their branding, thus inspiring a visual exploration of dynamism.

Evoking a sense of confidence in the face of change, the visual language is striking, adaptive and approachable. The single line in the logo represents Vailo’s constant and ongoing support, helping customers stay prepared every step of the way. As a key visual element, the line also takes different forms as it is carried across both printed assets and online applications.​​​​​​​

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