Padmashakti translates to 'girl power' and is a non-profit organisation that trains women from disturbed backgrounds to work in bakeries. The lotus is a symbolization of purity and growth. Irrespective of it’s roots in muddy waters, it is an epitome of beauty. The ‘trishul’ which is a weapon of the warrior Hindu Goddess Durga, symbolizes strength, liberation and destruction to empower creation. Both these elements come together to create a powerful brand identity for Padmashakti which focuses on empowering women. It motivates them to leave their disturbed past behind and grow into a beautiful fierce warrior.